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Mistaken Identity
Product Development Update (thank you for your patience)
"If it was easy, it would have been done already." I hear this a lot and it never gets old. The easy way to do this would be to simply hook up with an overseas manufacturer, select a fabric that was already made, give them my designs, begin production, market like crazy and secure orders. Don't get me wrong, that takes quite a bit of work in it's own right, but I decided to take things a little further... well actually, a whole lot further - like to the point where a project like this has never been done before....
FITScrubs Concept to Development Video - A 2 year project aka Project FIT
The making of FIT Scrubs® from Arthur Lucero on Vimeo.
Smart Fabric Summit Experience in DC on April 11th, 2016 “A StartUp Entrepreneur’s perspective”
Odd coincidence… So when I first started this FIT Scrubs adventure I needed a template, or a how-to guide on how to start and I needed to be inspired. Of course there was Kevin Plank, the CEO of UnderArmour who started his company in 1997 selling shirts that were made out of the same material as his mom's pantyhose that was moisture wicking and breathable – of course he’s an inspiration but I needed to know how to approach the innovation strategy of making a unique fabric blend, a sleek athletic design and the product development process, and the only company...
Comfort Is Key During Long Shifts
Nurses, doctors, and other medical pros who work in hospitals know one thing all too well – long shifts are part of the job. There are plenty of different things that can impact your time at work, from your diet to the quality of the coffee you’re drinking. But one thing that you need to pay attention to as well is comfort. Comfort isn’t really something that you actively think about in most cases. But consider that you likely spent time finding the best pair of shoes for the job and you’ll see that you’re already working on being more...